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Why We Care What Others Think of Us

At a time when our ancestors shared the planet with woolly mammoths and saber-toothed tigers, no one wanted to get left behind. Group inclusion was necessary for survival. Today, our greatest predatory threat is our own species, both physically and socially.

Regardless of this threat shift, the need for acceptance—and the fear that we won't be accepted—remain powerful influences on our thoughts and feelings. In fact, this in large measure fuels the existential anxiety that has become the hallmark of a generation, driving everything from people-pleasing to co-dependence to over-sharing on social media.

In other words, while our brains have evolved, that part of it that believes we must ensure we are included in our tribe, no matter the cost, is alive and well. It’s commonly referred to as our lizard brain.

The lizard brain is a physical location at the base of the brain. It’s called the amygdala, and it’s related to, among other things, our survival...

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Are You Truly Committed to Excellence with Your Business?

The best way to really commit to following a path of excellence is by having a good mindset. Once this is in place it will be much easier to focus on actually committing to excellence.

Can you truthfully say that you strive to do your best every day? If you run an online business, do you put out excellent products? Or do you just try and put out a product that will generate lots of sales quickly? What about customer support, do you even have a customer support system in place?

We are not asking you to be perfect, that is not feasible, but we are suggesting that you are accountable for your actions. This is how you commit to excellence.

The problem with running an online business is that it is so easy to hide behind your website. You don't have a physical storefront so you don't see your customers in person. Everything is run behind the scenes so to speak.

Keeping this in mind then, you do have choices for how to commit to excellence with your business. These choices do matter,...

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